simile

: a comparison using "like" or "as" to create a specific image (e.g. Her eyes shone like fireflies) - compare to metaphor

spatial

: the organization of the speech in a way where the topic can be structured according to geography or location

symbol

: nonverbal objects and actions that represent words or values

target audience 

: a specific sector of your audience who has the ability to carry out your plan and is generally predisposed to acting on your message

the five cannons

: the five steps of rhetoric: Invention, Arrangement, Style, Memory, and Delivery

thesis

: a statement, typically at the end of an introduction, that provides the audience a quick snapshot of the goal and the three main points

tie-into-audience

: a statement in the introduction that relates the topic of the speech back to the audience and answers the audience's question of why they should listen

timely

: is the informaiton new and up to date

topical 

: the organization of a speech in a manner where topics are naturally grouped around headings, categories, or clusters of information

triangle of meaning

: a method used to communicate shared thoughts, references, and relationships

trustworthiness

: dependable and reliable - relating to both the speaker and the topic

understanding

: the second stage of the listening process which includes making sure one self-assesses to make sure they received the message the way the speaker intended

values

: our judgements about right and wrong, good and bad, appealing and unappealing; deeply held sentiments that govern out attitudes towards something and inform how we act

visual cognition

: using visual aids to help the audience learn and absorb information

voice

: vocal delivery focusing on pitch, tone, pause, rate, volume, pronunciation, articulation, and emphasis

warrant

: a statement that connects the evidence to the claim

worldview

: the way people evaluate and interpret the world around them