allusion

: an expression that relates to something without stating it outright

apathetic audience

: an audience that does not know about your topic and does not share your feelings regarding the topic's importance

appropriateness

: referencing language that does not offend, confuse, or create misunderstanding

argument

:a reason or set of reasons given with the aim of persuading others that an action or idea is right or wrong

attention-economy

: how our current society has no shortage of information but consumers have a limited supply of attention

audience

: looking at who you are speaking to to evaluate possible topics and approaches for the speech

audience analysis

: discern the audience’s interests, hobbies, attitudes, beliefs, and perspectives

audience-centered

: recognizing and considering the uniqueness and diversity of a particular audience including your topic, research, organization, and examples/illustrations

beliefs

: what one accepts as true, natural, real, or actually existing; convictions about something

bias

: prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair

body

: refers to physical mannerisms like eye contact, stance, movement, gestures, facial expressions, and dress

boolean operators

: small sets of words that function like math symbols (AND, NOT, OR) that help to search topics in computer databases

brainstorming

: a technique of solving specific problems, amassing information, stimulating creative thinking, developing new ideas, etc., by unrestrained and spontaneous writing

burden of proof

: the obligation to prove one's assertion

chronological

: the organization of a speech in a timely fashion where the main points are naturally related to each other by time

claim

: a statement that shows what the speaker hopes to persuade the audience to believe (accept as true or false, good or bad, action or inaction)

claim of fact

: a claim based on evidence, research, or other factual sources to persuade your audience to agree with your opinion